About


On Christmas Eve 2022, I whispered a wish to Santa Claus—to create my own brand. That wish became TOTOOSTITCH, where every pattern carries a little magic of its own.

Who I Am?

My name is Kendall. Before becoming a cross stitch designer, I worked in product and brand design, where I developed a strong eye for aesthetics and structure.

My mother, once a tester at a renowned cross-stitch shop in Taipei, introduced me to the craft at an early age. One day she told me: “You can design your own patterns—create your own wonderland.” That encouragement was the start of my journey.

 I have a special love for mandalas, specialty stitches, and bead embroidery. These forms invite me to spend countless hours immersed in their details. If you also love such beautiful things, welcome—you’ve found the right place.



My Brand

The name TOTOO comes from the Tao people of Taiwan, who use it to refer to the Lanyu Scops Owl, a species unique to the island. In Greek mythology, the owl is also the symbol of Athena—goddess of wisdom and, notably, the goddess of embroidery. Her work was said to be flawless, unmatched by any human hand.

At TOTOOSTITCH, our vision is to design charts that empower stitchers to create works that carry the same spirit of perfection—pieces that transcend craft and become art.



At TOTOOSTITCH, every design is a dream of elegance—crafted to tell your story and embody your timeless taste.

TING-CHAO, YAN - STORE OWNER

My Vision

At TOTOOSTITCH, my vision is to transform cross stitch into more than a craft—it is a timeless art form where elegance, detail, and imagination come together. I aspire to create designs that not only inspire creativity but also allow every stitcher to express their own story and taste.

Guided by the symbolism of the owl—wisdom, protection, and artistry—I hope to make every pattern a journey of discovery, where patience turns into beauty and dedication blossoms into perfection. My offering patterns that are treasured not just for their aesthetics, but for the emotions and memories they carry.

TotooStitch Official Group

Want to meet more TotooStitch fans and the designer herself?
Come join this wonderful group!

Facebook Group